Ok, maybe not sexy to most people. As an employee of NetProspex, however, I live and breath marketing data. And for a marketer, database management will help you realize a better ROI on the data in your marketing automation software, which will potentially get you a killer raise, which will then let you take your significant other on a vacation to Cabo, which is, in the end, actually pretty sexy. It works; IBM, SAP, Oracle, Staples, Adobe, and other Fortune 500 companies use our service at NetProspex to manage their marketing database, and they have seen revenue increases of 66%.
Contact data goes bad at a rate of 2% per month, meaning that in a year, up to 25% of your database may be inaccurate. Running a successful marketing campaign or an efficient sales operation becomes challenging at best with numbers like that. On the other hand, companies that use database management see up to 90% accuracy from Q1 to Q4. Salespeople wasting less time, marketers se well-informed data to target and reach the right people. Which is why Aberdeen and SiriusDecisions reports a 66% increase in revenue from our management service.
Working for NetProspex has its challenges (we run out of Twizzlers in the office as quickly as anyone, too often in fact), but convincing others that marketing database management is sexy is not usually one of them, at least not to those who work with marketing databases.